Zero-Alcohol Beer Gaining Popularity in West Europe
Low alcohol and alcohol-free variants have been major drivers of beer consumption volumes in 2015, and are becoming widely accepted as flavorsome alternatives to regular strength beer, according to consumer insight firm Canadean.
The company’s latest report states that due to the health and wellness trend becoming more entrenched in consumer lifestyles, low alcohol beer volumes in West Europe have been growing by 1 percent annually. Indeed, alcohol-free beer recorded growth of 7 percent in 2015, and is the fastest growing segment by alcohol strength over a seven-year period.
Germany, a country whose alcoholic beer culture is internationally renowned, is