Zaxby’s Launches Interactive Tailgate Experience
Brand Takes Flavor on the Road to 12 College Football Matchups
Athens, GA (RestaurantNews.com) Once again proving its commitment to college sports, Zaxby’s is rolling out “Zaxby’s Fanz of Flavor,” an interactive college tailgate experience, this football season. Through a partnership with IMG, the brand is taking its flavor on the road to 12 exciting matchups across its footprint.
“Zaxby’s has been at the forefront of sports partnerships for years, at the national and local levels, and ‘Zaxby’s Fanz of Flavor’ falls right in line,” said Will Riley, vice president of Brand Management and Marketing at Zaxby’s Franchising LLC.