Would You Eat a Bowl of Amazon.com Cereal for Breakfast?

May 28, 2015

How about some Amazon.com coffee?

Internet retail giant Amazon.com is following the likes of businesses like Costco and Target and planning to broadly expand its lineup of private label products, according to The Wall Street Journal.

Costco, the Washington-based wholesale retailer, sells name-brand products along with its own products under the Kirkland label. Amazon is planning to broaden its line of products currently being sold under its Elements label to include milk, cereal, baby food, coffee, and even things like household cleaners. Amazon currently only sells baby wipes under its Elements label. It had previously sold diapers under that name, but pulled the…