With Sales Again Down Big, Chipotle Charts Path Forward

October 26, 2016

Brand to test desserts, commit to pizza and burger concepts.
Exclusive Brief: 

With its same-store sales falling nearly 22 percent in this year’s third quarter, Chipotle hopes to draw customers back with new menu items and concepts—but not with its first sister fast casual, ShopHouse Southeast Asian Kitchen.

The restaurant brand’s revenue fell by 14.8 percent to $1 billion for the year, and restaurant transactions fell by 15.2 percent as Chipotle fights to recover from damages due to E. coli and norovirus outbreaks in late 2015.