Wingstop teams with Amazon Alexa on voice ordering

January 10, 2017

Wingstop Inc. now offers voice-activated, customizable ordering through Amazon Alexa, the company said Tuesday.

The 949-unit, Dallas-based operator allows customers to used the cloud-based Alexa service to place orders and re-orders, make payments and get estimated pick-up times. Wingstop is the first restaurant brand to offer full-menu voice-activated ordering through the device.

“Wingstop is digitally driven, and the launch of voice-activated ordering is the next step in our commitment to providing the most convenient, engaging and cutting-edge brand experience for our fans,” said Stacy Peterson, CIO of Wingstop, in a statement.

Digital orders accounted for 19 percent of Wingstop’s total