Will Tasty Made Use ‘The Tasty Way’?

September 27, 2016

Chipotle Mexican Grill is no stranger to lawsuits by now, so it’s no surprise that it’s undeterred by Tasty Burger’s infringement claim against the Tasty Made name Chipotle will use for its opening-soon burger prototype in Lancaster, Ohio.

Chances are that when Tasty Made opens, its marketing will incorporate the phrase “The Tasty Way.” Chipotle this month has trademarked both “The Tasty Way” and “Always Made the Tasty Way,” and unlike earlier phrases it grabbed, these are obviously under consideration just for Tasty Made.

As reported here exclusively, Chipotle in August registered the phrases “Cutting Additive, Not Corners” and