Will McDonald’s Sell Mac Sauce at Retail?

October 10, 2016

McDonald’s is looking to leverage a powerful weapon it didn’t fully realize it had until earlier this year: Big Mac Special Sauce. But since the new McMantra is “The simpler the better,” make that simply Mac Sauce.

On Sept. 23, 2016, McDonald’s Corp. filed a federal trademark registration for “Mac Sauce.”

McDonald’s standard response on trademark filings has been that it routinely files intent-to-use trademark applications “as a regular course of business” and can’t share details on it possible uses. But given events of the recent past, it’s possible to speculate on how this trademark will be put to use.