Will Chipotle’s Free Food Giveaway Win Back Customers?

February 25, 2016

The pros and cons of brands doling out freebies as a mea culpa

Within this decade, everyone from Taco Bell to McDonald’s has endured food crises that heavily damaged their brands’ reputations and sales. And in just the past 10 months, Chipotle, Jeni’s Splendid Ice Creams, and Mast Brothers all struggled with public relations nightmares. Jeni’s battled two cases of listeria, a bacteria strain that causes sepsis and meningitis, in its production facility; an ongoing E. coli scare has plagued fast-casual hegemon Chipotle since November 2015 (though recently, the Centers for Disease Control stated Chipotle was clear of the bacteria after…