Will bad NFL ratings hurt Buffalo Wild Wings?

January 26, 2017

This post is part of the On the Margin blog.

People are watching fewer NFL games this year. This past season, ratings for National Football League games fell 6.8 percent. Ratings for the playoff games fell 5.3 percent.

Exactly why this is happening is something of a mystery. Part of it was the presidential election — and, as Maxim Group Analyst Stephen Anderson noted today, those ratings improved once the election was over.

Perhaps consumers are simply binge watching shows and movies on Amazon Prime, Hulu or Netflix.

Maybe viewers are turned off by the violence. Or maybe the game