Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

September 21, 2016

Arby’s has remodeled 179 of its U.S. restaurants in 2015
and expects to remodel an additional 225 this year.

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts. Having seen the steady rise of fast-casual competitors like Shake Shack and Panera Bread, legacy fast-food chains like KFC, Arby’s and Taco Bell now are busy sprucing up their decor.

“Good design is no longer reserved for high-end experiences,” said Susan Cantor, CEO of Red Peak Branding.

“Consumers care that they’re in a pleasant,