Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers
When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts. Having seen the steady rise of fast-casual competitors like Shake Shack and Panera Bread, legacy fast-food chains like KFC, Arby’s and Taco Bell now are busy sprucing up their decor.
“Good design is no longer reserved for high-end experiences,” said Susan Cantor, CEO of Red Peak Branding.
“Consumers care that they’re in a pleasant,