Why McDonald’s All-Day Breakfast Was Years in the Making

September 25, 2015

What it takes to deliver all-day breakfast in all 50 states.

Few breakfasts are more beloved than the one underneath the golden arches. Not only is McDonald’s a pioneer of the fast-food breakfast — in many ways, it’s perfected it. (McDonald’s nugget-shaped hash browns are a junk food work of art.) The chain was responsible for one-third of all fast-food breakfast sales in 2012, making it a big player with only one Achilles’ heel: It stops serving the breakfast menu at 10:30 a.m. Franchise owners had been hearing customer requests (and some complaints) about extending breakfast hours for a long time.…