Why Grains are Taking Off in Quick Service

July 28, 2017

The public has had a fun time joking about how to pronounce “quinoa”—it’s keen-wah, for what it’s worth—but what’s no joke is the ingredient’s growth on U.S. menus. According to Datassential, quinoa’s penetration on U.S. menus grew 21 percent between 2015 and 2016, and it was on 21.5 percent of fast-casual menus last year.