‘Whitefish’ No More, Pollock Receives Proper Label

February 18, 2016

Alaska pollock gets name upgrade to ensure clarity, quality control.
Exclusive Brief: 
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When it comes to consumer purchases, sustainably raised pollock from Alaska has had an upstream journey. For years the market name, “Alaska pollock,” led to a conflated market with fishes sourced from other countries also being lumped under the same name. Customers shopping for both personal and commercial purposes could mistake these imported fish for domestic catches because they bore the name “Alaska pollock.”