Which Wich to Make European Debut in London
Which Wich Superior Sandwiches, the U.S.-based, award-winning sandwich concept, announced that it will make its United Kingdom debut in 2017 as part of the brand’s focus on expanding its presence globally. While Europe has been uncharted territory for the brand, Which Wich is no stranger to international expansion. There are 425 stores open in 10 countries. The signing of a deal that will bring the first Which Wich location to London by the end of the year marks the brand’s first entry into Europe.