What Inspires Chopt CEO Nick Marsh

January 13, 2017

In 1994, I started a coffee concept called Xando Coffee and Bar. It was a group of four friends and my brother, and what we lacked in experience we made up for in enthusiasm. It was invariably a mix of both how passionate we were and how many mistakes we made along the way. All of it was, I think, typical entrepreneurial stuff and pretty standard restaurant industry stuff: growing too fast, not knowing how to hire the right people, losing focus. When I left after 10 years, I remember saying to myself, “If you didn’t learn anything from that, you weren’t paying attention.”