What “Healthy” Means and Why Fresh Matters

July 27, 2015

Frozen is out, fresh is in, and “healthy” isn’t what it used to be
Exclusive Brief: 

When researchers at the NPD Group started looking into changing consumption patterns, they noticed something odd and unprecedented: though Millennials are in a stage of life when people traditionally opt for convenience over freshness, this generation of consumers is increasing its consumption of fresh foods more than any other age group. That means fewer frozen pizzas at home, and more meals with ingredients like eggs, vegetables, and grains.