Wetzel’s Pretzels Announces Expansion into Middle East

February 29, 2016

Company Partners with Region’s Largest Franchisee and Mall Developer

Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced it has partnered with the Fawaz Alhokair Group, one of the Middle East’s largest and most influential retail, real estate and development companies, to bring hot and fresh Wetzel’s Pretzels to the region.

Fawaz Alhokair Group is one of the leading groups of companies in the Kingdom of Saudi Arabia focusing on retail and real estate business sectors. The Group started in 1989 as a partnership between three brothers. Today, the Group has diversified from fashion…