Wendy’s Gives a QSR Tutorial

February 11, 2016

I want to look past the basics of Wendy’s Q4 and 2015 sales report on Tuesday, although those numbers were quite strong, as you’ve likely seen. North American company same-store sales were up 4.8% for the quarter, 3.3% for fiscal 2015. Average unit sales increased 3% to $1.54 million and company-store margins rose 190 basis points to 17.7% for the year.

The company attributed its strong Q4 in part to its remodeling program as well as its “4 for $4” initiative, which forced many of it competitors into similar bundling efforts. Future marketing will focus on the “deliciously different” message…