Was the Supposed Fried Chicken Boom Actually a Bust?

January 9, 2017

Tracking one of the buzziest food trends of 2016

The year 2016 was supposed to be the year of the fried chicken sandwich — and in a way, it was. About two years ago, fast-casual dining became the fastest-growing restaurant segment in the world. By the end of 2015, popular burger chain Shake Shack introduced its first chicken sandwich, trendsetting NYC chef David Chang opened the chicken-centric Fuku, and the Philadelphia-based doughnut and chicken chain Federal Donuts confirmed plans to expand.

Not to be outdone, fast-food chains started introducing new fried chicken items to their menus. In the last