VertsKebap Changes Name to VERTS

March 8, 2016

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VertsKebap changes name to VERTS to emphasize chef-driven menu.
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VertsKebap, a leader in fast-casual Mediterranean food, is changing its name to VERTS Mediterranean Grill. The name change reflects the company’s commitment to culinary excellence and chef-driven meals.

“Our guests always refer to us as VERTS, so the shortening of the name was a natural evolution of the brand,” says cofounder and CEO Michael Heyne. “While the name change may seem slight, it’s a big statement that reflects our vision of being not just the leader in fast-casual Mediterranean food, but a leader in the fast-casual category overall.”