VertsKebap Changes Name to VERTS

March 8, 2016

Image Caption: 
Image Credit: 
VertsKebap changes name to VERTS to emphasize chef-driven menu.
Exclusive Brief: 
0

VertsKebap, a leader in fast-casual Mediterranean food, is changing its name to VERTS Mediterranean Grill. The name change reflects the company’s commitment to culinary excellence and chef-driven meals.

“Our guests always refer to us as VERTS, so the shortening of the name was a natural evolution of the brand,” says cofounder and CEO Michael Heyne. “While the name change may seem slight, it’s a big statement that reflects our vision of being not just the leader in fast-casual Mediterranean food, but a leader in the fast-casual category overall.”  

Chains: