URBurger Seeks Its Fast-Casual Niche
Mike Sanford founded The Greene Turtle Sports Bar & Grille chain and was its vice chairman when the 41-unit company was sold last year to Stone-Goff Partners. But he isn’t leaving the restaurant business. He’ll soon open URBurger, a fast-casual burger concept, in Edgewater, Md., that also will feature craft beers and adult milk shakes like the Oreo Shake (vanilla ice cream, Bailey’s, Kahlua and crushed Oreos). BurgerBusiness.com spoke with Mike Sanford about the venture.
So was this like Michael Corleone, where just when you could have left the crazy restaurant life, it pulls you back in?
What happened was…