Uncle Maddio’s redesign targets loyal customer base

January 20, 2017

Uncle Maddio’s Pizza has redesigned its menu boards, integrated its loyalty program and embraced a variety of third-party delivery options as the Atlanta-based fast-casual chain looks to expand beyond its current 42 units. 

The new menu boards have been changed from a text-heavy listing of Uncle Maddio’s crusts, sauces and 47 toppings to a more intuitive and visually appealing three-step process showing customers how to select those items in order, according to Jenelle Brown, the chain’s vice president of operations and training.

“Our goal was to adjust the ordering and decision-making process for the guest, knowing that fast casual is