Twitter Drags Panera for Ill-Informed Tweet About Food Additives

July 24, 2017

The chain is being accused of fear-mongering

One of Panera Bread’s recent tweets is blowing up in a bad way: Last week the fast-casual chain claimed that sodium benzoate — a food preservative — is more commonly used in fireworks. In fact, sodium benzoate is more commonly used as a food preservative, and is naturally found in some fruit, such as cranberries.

Call us crazy, but we believe if it’s in fireworks, it shouldn’t be in your food. pic.twitter.com/9nDjGFdxf0

— Panera Bread (@panerabread) July 20, 2017

Panera’s Twitter followers were quick to point out that this message