Twin Peaks CEO outlines vision

May 12, 2017

Casual-dining sales have struggled this year, but Twin Peaks has been a segment leader in keeping sales and traffic positive.

Joe Hummel Photo: Twin Peaks

Joe Hummel succeeded Starlette Johnson as CEO of Dallas-based Twin Peaks after franchise group La Cima Restaurants LLC agreed to acquire a majority interest in the company. Twin Peaks has been leading other casual-dining brands in both the Knapp-Track and Black Box Intelligence surveys.

Hummel said Twin Peaks’ new leadership is looking to tap into the energy of the founding of the male-oriented sports bar chain in 2005. 

“We’ve been taking the brand back to what