Truth About Franchise Development Series: Lead Generation is a Giant Funnel, Not One Tactic
by Nick Powills
Nick Powills, 1851 Franchise
Franchise development is not easy. That’s why having a defined approach and knowing that no single activity will win every time enables you to start looking at your efforts differently.
Portals were a big tease – when they worked. Veteran sales people remember, and cherish, the good ‘ol days, when you placed your opportunity on all of the franchise portals, put your feet up on your desk, poured a nice bourbon and fielded calls from qualified prospects all day.
Your real selling was directed at portals, begging for better ad placement. You