Three Ways to Sell More Pizza Using Mobile Coupons
Recent research by eMarketer shows that in 2015 alone, mobile coupon users rose to 92.6 million, about an 18% increase from the previous year. So, not surprisingly, brands are placing big bets on mobile-based coupons and making them more readily accessible. Although the trend first gained popularity with retailers, many of which are constantly finding new ways to compete to offer the best deals, the restaurant and quick-service industries stand to benefit from mobile coupons as well. Results from our surveys in 2016 found that nearly 60% of customers make more monthly visits/purchases because of mobile coupon and loyalty programs.