This Sensation Is Changing Food Videos As We Know Them

February 8, 2017

With ASMR, it’s more about the sound than the taste

On September 6, 2016, Rebekkah, better known by her YouTube channel name Hungry Cakes, uploaded a 13-minute-long video titled “ASMR: Taco Bell Taco Supreme *Eating Sounds*.” The video begins with the young woman sinking her teeth into a golden hard-shelled Taco Supreme from the titular fast-food chain. For the entire duration of the clip, Rebekkah eschews traditional dining etiquette by providing maximum cacophony while wolfing down three Taco Supremes, chomping and smacking her way through each bite, slowly unwrapping the white paper wrappers, and displaying the scarlet-red “Diablo” hot sauce