The Truth About Franchise Development Series: Your Top Franchise Sales Guy is Your Franchisee

May 19, 2017

by Nick Powills
1851 Franchise

Nick Powills, 1851 Franchise

Your franchisee is the strongest salesperson on your team. So what is your brand doing to build up those relationships?

Your top franchise sales guy is your franchisee. And your franchise sales team won’t be able to do his or her job without a strong website. And your franchise sales team won’t be able to hit their goals without the right strategy and execution.

84 percent of your deals–historically–will come from referrals. Who are your best referrals? Your customers and your franchisees. Yet, very few brands put enough funds toward this category