The Secret Restaurant Sales Channel That’s 20 Times Larger than Delivery

September 15, 2016

On-demand ordering makes off-premise visits a major factor in today’s restaurant industry

Over the past several quarters, articles about new restaurant delivery services, venture capital investments in new restaurant delivery services, and restaurant brands signing on for pilot programs with new restaurant delivery services have dominated the restaurant technology airwaves. By contrast, very few, if any, articles have been penned about new developments in restaurant takeout during that time period. And yet, NPD CREST data shows that delivery represents less than 3 percent of restaurant visits in total and less than 5 percent of off-premise visits. The takeout sales channel