The Rise of the Grocerant
How the local supermarket became your new favorite restaurant
While sitting in the food hall section of New York City’s newest Whole Foods location, Natasha Beylis points out that most of the other people eating lunch in the packed space don’t have shopping bags. Like her, many have come to the supermarket solely to dine in.
“Either you come here to shop or to eat,” Beylis said. At this two-story Whole Foods, most of the second level is dedicated to dining, rather than shopping. On one side of the store’s second level there are cafeteria-style tables sandwiched between a Kano