The Power List 2017: Steve Easterbrook

January 24, 2017

Steve Easterbrook’s stated goal, to make McDonald’s Corp. “a modern, progressive burger company,” has become the quick-service company’s mantra. McDonald’s executives frequently use that phrase to describe their plans.

When Easterbrook was tapped to lead the struggling McDonald’s in 2015, many saw it as yet another insider promoted to operate the world’s largest restaurant chain.

McDonald’s had become insular, or so the thinking went, with most of its executives company lifers. Many believed the company needed an outsider who could act as a change agent and lift the chain from its three-year slump.

But Easterbrook has proved to