The Power List 2017: Stacy Peterson
As chief information officer of 900-unit Wingstop Restaurants Inc., Stacy Peterson integrates the brands into consumers’ lives as seamlessly as possible.
The Dallas-based brand now unobtrusively pops up on customers’ smartphones. Want to order some wings? Just tweet at them or send them a Facebook message, and your order will be waiting for you.
Peterson’s aware of the importance of a restaurant’s presence in the digital world.
“In some cases, your new customers might engage with your digital storefront before they ever enter into your front doors,” she said during a panel discussion at the National Restaurant Show in Chicago