The Power List 2017: Roy Choi
Roy Choi is credited with kicking off the food truck craze in 2008 with his Kogi Korean BBQ truck in Los Angeles.
This year, the Korean-born, Los Angeles-raised chef took on community-building with the debut of the quick-service restaurant LocoL, in Los Angeles’ lower-income Watts neighborhood.
Choi teamed with San Francisco-based fine-dining chef Daniel Patterson on LocoL, which serves high-quality food at price points ranging from $2 to $4.
Along with paying staff about 20 percent more than minimum wage, the Wall Street Journal reported, Choi also offers benefits like a monthly three-day spiritual workshop session.
At the NRN MUFSO