The Power List 2017: Roy Choi

January 24, 2017

Roy Choi is credited with kicking off the food truck craze in 2008 with his Kogi Korean BBQ truck in Los Angeles.

This year, the Korean-born, Los Angeles-raised chef took on community-building with the debut of the quick-service restaurant LocoL, in Los Angeles’ lower-income Watts neighborhood.

Choi teamed with San Francisco-based fine-dining chef Daniel Patterson on LocoL, which serves high-quality food at price points ranging from $2 to $4.

Along with paying staff about 20 percent more than minimum wage, the Wall Street Journal reported, Choi also offers benefits like a monthly three-day spiritual workshop session.