The Power List 2017: Nicolas Jammet, Jonathan Neman and Nathaniel Ru
Since co-founders Nicolas Jammet, Jonathan Neman and Nathaniel Ru opened the first Sweetgreen location in 2007, the company has changed the way diners — particularly Millennial diners — perceive chain restaurants.
The brand’s focus on sustainable ingredients and fresh foods, combined with its innovative use of technology and social media campaigns, showcases an acute understanding of what resonates with a younger generation. Sweetgreen’s connection with Millennials has kept the brand ahead of competitors and a hot commodity to investors. In recent years, the 63-unit chain has received $95 million in total investments.
The chain invests big in technology, building an