The Power List 2017: Kevin Hochman
Say you’re a struggling brand, and your marketing guy just pitched this idea on which to pin your comeback: A series of ads in which different comedians play your chain’s legendary founder. More than one brand president would probably laugh the marketing guy out of the office.
Which is why we’re putting Kevin Hochman, the chief marketing officer for KFC U.S., on this year’s Power List.
The Louisville, Ky.-based chicken chain has successfully used a series of buzzy ads with comedians and actors playing legendary KFC founder Colonel Harland Sanders to help generate sales in a tough market.