The New Rules for Naming Your Restaurant
Naming a new restaurant or beverage brand is a daunting task. Although it may not seem like it at first, the process can go a few different ways, but most leading to frustration. If you’re starting from scratch, the name is probably something you’ve had in your mind for a while. It came to you in a flash of brilliance, or it was something that happened while not thinking of a name at all. And there it was, the perfect name.