The McWhopper? Burger King Proposes Truce with McD’s

August 26, 2015

BK proposes the McWhopper, a combination of the Big Mac and Whopper.
Exclusive Brief: 

In the world of business partnerships, Burger King and McDonald’s may seem like the oddest of bedfellows; the two have fiercely competed over the burgers-and-fries business for decades.

But that didn’t stop Burger King from proposing a collaboration between the two brands: the McWhopper, a combination of McDonald’s iconic Big Mac and Burger King’s Whopper.