The Importance of a Mobile Marketing Strategy

September 11, 2014

If you’ve ever had any question or doubt about the importance of mobile for your restaurant’s marketing strategy, a recent report will affirm that it’s more essential than ever. So if you haven’t invested in your mobile strategy, it is time to make it a priority.

According to the report, Mobile Path To Purchase: The New Shopper Mindset:

Total number of smartphone users now rivals desktop. Mobile now accounts for 51 percent of time spent online for key categories. For restaurants, the breakdown is 50 percent for smartphones, 46 percent for PCs and four percent for tablets.