The Booming Rosé Industry Is Changing Lives in Southern France

August 28, 2015

Everything’s coming up rosé.

Even if you’re not a wine drinker, it has been impossible to miss the explosion of rosé wine that’s hit the market in recent years. According to NPR, the amount of the blush-colored wine imported to the United States from the Mediterranean has skyrocketed in the past decade. Most of it is coming from the southern region of France, an area that was once known for its olive trees, but is quickly becoming synonymous with rosé.

Two winemakers that are capitalizing on the booming rosé business are third-generation vintners Didier and Robert Blanc. The brothers are owners…