The Big Salad Launches New Loyalty Rewards Program

February 15, 2016

Restaurant group’s mobile app helps members get more rewards faster

Grosse Pointe, MI  (RestaurantNews.com)  The Big Salad has launched its new and improved customer loyalty program, aimed at helping its 12,000 current, as well as future members, earn rewards at the speed of just a few smartphone clicks.

“More. Bigger. Better” describes the new mobile app-based loyalty program, which was developed with the direct input of a recent customer survey. With the new program, loyalty rewards members earn one point for every dollar spent.

Additionally, the new program features a tiered rewards structure (silver, gold, platinum, and diamond) which,…