The Big Salad Launches New Loyalty Rewards Program

February 15, 2016

Restaurant group’s mobile app helps members get more rewards faster

Grosse Pointe, MI  (  The Big Salad has launched its new and improved customer loyalty program, aimed at helping its 12,000 current, as well as future members, earn rewards at the speed of just a few smartphone clicks.

“More. Bigger. Better” describes the new mobile app-based loyalty program, which was developed with the direct input of a recent customer survey. With the new program, loyalty rewards members earn one point for every dollar spent.

Additionally, the new program features a tiered rewards structure (silver, gold, platinum, and diamond) which,…