The Art of the Impulse Buy

September 20, 2016

The impulse buy is most often associated with tossing an unplanned pack of gum or granola bar into your basket as you idly wait in line at the supermarket or convenience store. But limited-service restaurants can also benefit from this potential incremental revenue source with strategically positioned on-brand products to sate consumers’ impulses at just the right moment.

More than half (58 percent) of trips to limited-service restaurants are impulsive in nature to begin with, according to research by Wrigley Foodservice.