The Alcohol Experiment is Over at Starbucks

January 10, 2017

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Starbucks’ experiment with alcohol is over. The Seattle Times reported that the chain’s sales of beer, wine, and small plates food was discontinued as of Tuesday at all company-owned stores in the U.S, a program that had grown to over 400 locations.

Starbucks started its “Evenings” promotion in 2010 in Seattle. The idea was to attract an after-work crowd looking to unwind with a drink instead of the typical morning rush hoping to rev up with a few shots of espresso.