The 9 Top Trends in Wine Consumption to Watch Right Now

February 1, 2017

For wine industry sleuths, observing and analyzing wine lifestyle behavior in America was once an easier exercise. Twenty years ago, baby boomers consistently defaulted to aspirational environments, seeking white tablecloth restaurants and classified-growth Bordeaux pours as the height of wine enjoyment.

But today, the ever-growing millennial consumer is literally turning the tables on past trends, and are more likely to pop a bottle of good-quality but well-priced New Zealand Sauvignon Blanc at a ramen joint than aspire to loftier and more formal scenarios, eluding choices that would have seemed obvious decades before.

Decoding the new normal is the task of