Technomic Demystifies 7 Eater Archetypes

June 22, 2015

There’s little room for error in today’s rapidly evolving foodservice consumer culture. Operators need to know who their customers are and what drives them to dine out. To help industry stakeholders get ahead of consumer expectation, Technomic’s Consumer4Sight established the 7 Eater Archetype (EAT) segments that compose the foodservice consumer landscape. From Functional Eaters to Affluent Socializers to Habitual Matures, these profiles go beyond demographics to understand the behaviors, attitudes, and dining occasion drivers of today’s consumers.

“EAT segments get at consumers’ underlying needs and motivations, helping brands understand their customers at a deeper, more meaningful level that isn’t readily…