Tecate Delivers a Knockout Punch with Fight Night Every Night

February 22, 2017

May 6th is the long-awaited evening when Canelo Alvarez and Julio Cesar Chavez, Jr. (the two most popular figures in Mexico) meet to decide who is truly the boldest fighter. For those LDA+ boxing fans watching, it’s a moment to experience the excitement without having to step foot in the ring. Beginning March 1, 2017…

The marketing initiative will be driven by social media posts from TECATE, Golden Boy Promotions, Canelo and the “Chicas Tecate” who will share exclusive content to enhance awareness, drive excitement to amplify word of mouth, and drive consumers to the entry hub. The proprietary “Bold