Tasty Made Changes Beef & Prices

December 9, 2016

Chipotle’s Tasty Made burger concept has switched from the “better beef” it touted at opening, opting instead for conventionally raised beef that has allowed it to lower prices, according to a client note from Nomura Instinet restaurant analyst Mark Kalinowski. His assessment of the Lancaster, Ohio, restaurant is interesting, observant and informed.

Chipotle opened the first Tasty Made (a second is planned) little more than a month ago (Oct. 26), but it already has made several changes, including lowering prices. Kalinowski notes that the price of its Double Tasty Made Cheeseburger, more than $6 at opening, is now $4.10. This