Taking customization to the next level

May 15, 2017

Sponsored by Gevalia

For many consumers, the best way to enjoy a brewed beverage is to customize it exactly to their preference. That could mean adding creamers, sweeteners, syrups, spices, toppings and even butter.

According to research firm Datassential in its 2016 Datassential BUZZ Topical report, condiments are added to 75 percent of brewed coffee cups purchased at away-from-home venues. That includes 66 percent of brewed coffee purchases which are flavored with creamers and 48 percent with sweeteners. Flavored syrup shows up in 8 percent of these occasions, and powdered hot chocolate in 5 percent.

In addition, the market is