The idea of quick-service brands promoting an active lifestyle among their customers is not new. McDonald’s did it in 2004 with Go Active, through which it passed out stepometers in a line of Happy Meals for adults and heavily promoted play for kids. Chick-fil-A has been quietly sharing exercise tips on its website and packaging for a decade. Its “Exercise Makes a Difference” content lists easy and low-impact ways to incorporate exercise into lifestyles. And we can’t forget the time Yum!