Takiguchi Named Brand Management VP at Yogurtland

September 12, 2014

Yogurtland is pleased to announce the addition of Craig Takiguchi to the team as Vice President of Brand Management. Formerly of Japan-based Beard Papa’s Sweets Café, Takiguchi joins the newly-created position and will report to founder and President Phillip Chang.

“I am excited that Craig has joined our team,” said Chang. “He shares our values and brings to us a relentless entrepreneurial spirit and a focus on execution and strong sense for the customer experience. His strong leadership skills and proven track record are a great fit for our organization.” Takiguchi joins Yogurtland from Muginoho and its affiliates, the parent company of Beard Papa’s Sweets Café, where he co-founded the international divisions and developed its global franchise system. Prior to Muginoho, Takiguchi was senior vice president of Edison Schools, the then-largest charter school management company in the US. Earlier in his career Takiguchi served in key business planning and development roles at Sony Pictures Entertainment, PepsiCo and The Walt Disney Company.