Taco John’s Launches Rebranding Campaign

August 18, 2014

With an eye on the future and a nod to the past, Taco John’s® is updating its brand. The Mexican quick service restaurant chain has launched a new tagline, advertising campaign and website urging customers to “Unwrap the Original.” Its goal is to make the Taco John’s® brand more relevant for Millennials and new markets without alienating current guests.

“We found that for many guests, Taco John’s means nostalgia – it’s the Mexican quick serve place they grew up with. But in new markets, guests don’t have that type of history,” says Jeff Linville, CEO for Taco John’s®. “Our research found people love our food once they taste it. And new customers appreciate the fact we’ve been in business for 45 years.”